Willy+Ale were responsible for directing the first institutional campaign of Grupo Boticário for television. Diego Stavitzki was the Set Producer of this Commercial.

The campaign, created by Heads Propaganda, reinforces the positioning of the brand: “beauty is what we make” and shows that transforming the life of people is one of the ways Grupo Boticário makes beauty, linking its’ concept to the development of the company,

The film “Encontro”, that took a two-day shooting in Curitiba, shows in rewind the process of manufacturing of products until they reach the final consumer.

The commercial will be aired in cable and broadcast TV channels and alternative media until the end of 2014, in 60" and 30" versions.